New York, Kansas City, and Montreal: California Perfume Company.
Softcover. Good. Trade catalogue. Title page undated, but with copyright date of 1927 on the last page. Approximately 10 x 15 inches (oblong), in original flexible black vinyl covers. There is a mild wave to the volume from folding in half (probably how the original salesperson would have carried it) and some soiling to the top margin of the title pages. Some general handling wear, otherwise very good. A beautifully illustrated catalogue of perfume and cosmestic products offered by the California Perfume Company, predecessor to Avon. Includes 32 color plates and a final monochrome plate reproducing the Gold Medal certificate awarded to the company at the Panama-Pacific Exposition in 1915. The Company was founded in the 1890s by David Hall McConnell, a former book salesman who devised a plan "to manufacture a line of goods that would be consumed, used up, and to sell it through canvassing agents, direct from the factory to the consumer." Since he found women to be good sales agents, he sought a product they would find appealing, and the California Perfume Company was born.