Monte Ne, AR: Ozark Trails Association, 1919.
10 x 4.25 inches, 111 pp, with folding map tipped in at front; numerous photographic illustrations and full-page maps. Pictorial wrappers. Moderate cover wear, ink stamp of the Ozarks Realty Company of Thayer, Missouri, on several pages; very good. A wonderful early auto travel guide for this part of the country, written both to promote the existing road network and to encourage communities to invest more in road construction -- a time when it was still necessary to remind people that travel by roads "brings tourists, homeseekers, and investors [and] makes land saleable at a better price." The first few pages lay out the principles and by-laws of the Ozark Trails Association. In short, they saw their aim as promoting the public good by advocating for roads as "avenues of inter-communication and exchange of products." The remainder is divided into sections by route, each with a map followed by short descriptions (population, types of businesses and industries, tourist attractions) and photos of the towns it passes through. One section, for example, describes the 690-mile route from Lawton, Oklahoma to El Paso, Texas, and includes information on the Texas towns of Childress, Tell, Northfield, Matador, Lockney, Estelline, Turkey, Quitaque, Plainview, Hale Center, and Littlefield, as well as Roswell, Tularosa, and Almagordo, New Mexico. Dozens of other small towns in Arkansas, Missouri, Kansas, Oklahoma and Texas are also described.