The Story of Esquire Brown and His Mule [Advertising Booklet for Dr. Bull's Cough Syrup and Salvation Oil]
The Story of Esquire Brown and His Mule [Advertising Booklet for Dr. Bull's Cough Syrup and Salvation Oil]
The Story of Esquire Brown and His Mule [Advertising Booklet for Dr. Bull's Cough Syrup and Salvation Oil]
The Story of Esquire Brown and His Mule [Advertising Booklet for Dr. Bull's Cough Syrup and Salvation Oil]

The Story of Esquire Brown and His Mule [Advertising Booklet for Dr. Bull's Cough Syrup and Salvation Oil]

Baltimore: A.C. Meyer & Co.

Very good. Advertising premium for Dr. Bull's Cough Syrup and Salvation Oil, two products manufactured by A.C. Meyer & Co. of Baltimore. Undated, 1880s. Seven panels printed on both sides, accordion folded to 2.5 x 4 inches. Minor creasing and one short, closed tear; very good. The story, which unfolds over nine panels through brief text and humorous wood engravings, tells of Esquire Brown's doomed efforts to convince his recalcitrant donkey (despite the title, the story features a donkey rather than a mule) to pull a cart into town. Four other panels tout the benefits of Dr. Bull's Cough Syrup -- "a safe and reliable remedy for diseases of the pulmonary organs" -- and Salvation Oil (a liniment for treating joint pain). Apparently the cough syrup was not so safe after all. After a doctor reported the death of a toddler who had ingested an ounce of the product, the British Medical Journal tested the compound and found it contained "0.0535 grams of morphine sulphate in 100 c.c. or; about ¼ of a grain in one fluid ounce.”.

Item #21257

Price: $40.00