Item #22110 Booth of the Raisin City Packing & Vending Co., Fresno, California, ca. 1912 [Original Photograph & Business Card]
Booth of the Raisin City Packing & Vending Co., Fresno, California, ca. 1912 [Original Photograph & Business Card]
Booth of the Raisin City Packing & Vending Co., Fresno, California, ca. 1912 [Original Photograph & Business Card]
Booth of the Raisin City Packing & Vending Co., Fresno, California, ca. 1912 [Original Photograph & Business Card]

Booth of the Raisin City Packing & Vending Co., Fresno, California, ca. 1912 [Original Photograph & Business Card]

Very good. 5" x 7" photograph on an 8" x 10" mount, showing a booth--likely at an agricultural fair--promoting the packaging and marketing services of the Raisin City Packing & Vending Co. of Fresno. Accompanied by the business card of company president J.H. Caesar, with a signed note on the back in his hand. His name is also on the back of the photograph, suggesting he is the man sitting in the booth. Local newspaper searches indicate that Mr. Caesar was in real estate prior to being taken with the bright (or not) idea that led to the creation of this company, which was incorporated in August, 1912 "to sell raisins, dried fruit and confections by coin controlled machines." Raisin vending machines appear to have been invented in 1910 by one J.C. Paine of Fowler, California. By 1911, shares in the California Raisin Vending Company were being advertised for sale, with the assertions that "these machines will do more toward educating people to the use of raisins than any form of advertising could do" and that "there are over 100,000 stores in the United States waiting for these machines." J.H. Caesar was apparently convinced enough to form his own, competing company. Examples of his raisin vending machines can be seen in the photo, along with a variety of promotional signage. Alas, vending machines apparently failed to win over either the fruit growers or the dried fruit-loving public, as we find no mention of the company after 1914.

Item #22110

Price: $175.00