San Francisco: California Roadside Council, 1960.
72 pp, illustrated. 7 x 9 inches, oblong, in stapled pictorial wrappers. Ink notation on rear wrapper, else fine. A scarce publication of the California Roadside Council, a group formed in 1929 by San Franciscan Cora Felton to support the preservation of California's countryside, and particularly to fight the proliferation of billboards that came with the advent of the automobile. Subtitled "A handbook for community action toward the preservation, creation, and development of beauty in our communities," this book offers practical guidance for maintaining community individuality, character, and charm in the face of rapid development. It includes sections on using city planning services, optimizing key locations, assuring good street tree planting, getting state freeways landscaped, dealing with litter, and encouraging improvement of private property, and concludes "If we accept ugliness as an inevitable part of progress, we'll get ugliness. If we roll up our sleeves, work, organize, persuade, plan, and pay, then we do have a chance to help tomorrow's California."