Tierra Berrenda, A Subdivision Inside the City Limits of Roswell New Mexico, Retirement Center of the Southwest
Roswell, NM: Burns-Curry Realtors, .
Four-fold brochure with map, illustrations from photographs. 8.5 x 4 inches when folded; fine. Much of this development was completed in the mid-1960s with the expectation of selling homes to people who worked at Walker Air Force Base. After the base closed in 1967, the project stalled for several years. This brochure asserts that "due to the recent popularity of Roswell there is a big demand for new development" and thus both lots and completed homes are now being made available for sale. Tierra Berrenda is described as a master planned community, developed with attention to population density, traffic flow, and accessibility. The text also promotes Roswell itself, which is "fast becoming the most favorite retirement haven in the Southwest" and provides "many of the advantages of big-city living without the hazards of congested traffic, polluted air, and social unrest." Neither UFOs nor aliens are mentioned.