Galvanized Steel Wire Netting
Chicago: Gilbert & Bennett M'f'g Co., 1889.
Charming trade card advertising wire netting made primary for poultry yards. 3.25 x 5.25 inches, illustrated with a brightly colored image of a poultry house with clean and spacious netted runs. Mild rippling from old exposure to moisture; good. Detailed text on the verso describes product specifications and uses. Gilbert & Bennett was a pioneer in the manufacture of galvanized wire cloth and netting, both of which proved highly desirable for use in raising livestock. In 1865, the company obtained first power machinery ever used in the United States for making galvanized wire netting, and for many years they manufactured all the poultry netting made in the United States. Based in Connecticut, the firm opened a store in Chicago in 1885, which proved so promising for reaching western markets that they open a factory there two years later.