Retail Merchandiser's Handbook
Boston: Bruce Humphries, Inc., [1945].
Hardcover. Very good. 8" x 5.5", 73 pp, in publisher's green cloth. No dust jacket. Light wear to extremities, internally sound and clean. Very good. A straightforward guide to all aspects of merchandising, based on the author's "twenty years of experience in a drug store." Includes guidance on promoting what is special or unusual about your particular store and personnel, understanding customer psychology, use of slogans, seasonal and thematic merchandising, changing displays, etc., and offers many concrete examples and suggestions.
Item #22791
Price: $50.00
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